I am Gal Agmon, a lead product designer who thrives on exploring every phase of building products. I draw inspiration from human behavior to craft intuitive, delightful experiences.

I strated galag ~ design for social impact because I belive design can make a difference in the world. Partnering with visionary teams and organizations such as the Netherlands Red Cross, Imagination of Things Studio, and Basecamp Research.

I’m a product and strategy design specialist with over a decade of experience. My background in visual communication from the Bezalel Academy of Art and Design drives my passion for creating impactful customer experiences and guiding complex systems and service design projects.

I’ve led user research, product strategy, and design for a variety of initiatives, from early-stage health tech startups to large Silicon Valley enterprises. Most recently, I’ve focused on climate resilience and humanitarian aid, collaborating with organizations such as the Red Cross and the UN.
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How do I work? With strong opinions loosely held, I value being challenged by my colleagues and thrive on collaboration with multidisciplinary teams. My creativity comes from interacting with users—their needs and insights are my primary source of inspiration.

In my day-to-day, I move between product strategy, UX research, and UI design. I see product design as shaping every aspect of an experience—its purpose, look, and feel. I’m passionate about solving real user problems and weaving art and aesthetics into user-friendly solutions.

I’ve designed for both B2B and B2C, across mobile and web. Enterprise users often demand speed and efficiency, with a tolerance for a learning curve, while consumer users seek quick rewards and ongoing engagement. In either case, I’m always an advocate for the user’s needs.

My process changes per project, but here is the rough idea:
~ Understand the problem space Surveys, interviews, dig into past data, gap analysis, competitor analysis...
~ Explore high-level ideas Hold workshops, review with my engineering team, sketching sessions, concept testing...
~ Scope the ideas Brainstorm alternatives, MoSCoW, dot voting, stakeholder review...
~ Detail the design Flows, wireframes, IA, test different solutions, componentizing UI...
~ Test and release Review PR, QA, test the data...

My trick, I am a huge documentation fan; I always have my documentation public and constantly update, share it often, and collect feedback not only on the design but also on the clarity of the handover documents.

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What am I looking for? I am a passionate person. I am looking for organizations and products that I can dedicate all this passion for creating great user experiences. I need to relate to the companies’ mission, and hopefully join forces with teams that makes the world just a bit better for all of us.